THE SIGNS
VISUAL CONCEPT
DIRECTOR
YEAR
BRAND
ALEX MARN
2025
MEXC
Overview
A Spec Ad for MEXC exploring human perception. If you stare at financial charts long enough, you start seeing trading patterns in everything — from mountains to raindrops.
Challenges & Approach
The goal was to make an abstract idea watchable and turn logic into emotion. I blended AI tools, cinematic moods, and a bit of chaos to capture how patterns mess with our perception.
Other works
